Bombardier Aerospace Moves Forward with CSeries Jet Despite Setbacks

Bombardier Aerospace, a division of Bombardier Inc., was recently begun advanced discussions with some air carriers to become the first operator of its brand new CSeries jet line. The company suffered a recent setback when Sweden’s Braathens Aviations AB pulled out of its commitment to become the first launch operator. Consequently, Bombardier opted to push back deliveries of the jet until the first half of 2015, which is highly unusual. However, Bombardier has secured 203 orders for the two models of its CSeries Jet, 140 of which are for the larger 145-seat CS300, scheduled to make its maiden flight towards the end of 2014. Although there have been major setbacks in the program, which included the failure of two Pratt & Whitney engines that led to a 100-day grounding, there are signs of significant progress. Investors are keeping an eye on this progress as test flights are resuming. The benefits of the new CSeries jet are a 20% improvement in fuel efficiency several customer-specific options.

With aerospace giants Boeing and Airbus suffering some setbacks in recent years as well, Bombardier is still in position to make an impact on the market. As the third largest manufacturer behind Boeing and Airbus, Bombardier Aerospace competes with the likes of Embraer. Bombardier Inc. acquired Canadair in 1986 and made it a profitable company once more. Today, the aerospace division accounts for over half of the company’s total revenue. The parent company, Bombardier Inc., is a publicly-traded multinational aerospace and transportation company. It generates $20.98 billion in annual revenue and employs 65,698 people. Approximately half are employed in the aerospace division. Their core competency involves business jets, mass transportation equipment, recreational equipment, and financial services. They are currently listed on the Fortune Global 500. 



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